Founder

Strooga is founded by Bridget Ayn Bearden. For nearly twenty years, Bridget has collaborated with leading U.S. and global financial companies on marketing and educational campaigns. Over the years, her research has been submitted to the White House, the Department of Labor and the Securities and Exchange Commission in various forms.  She holds a BA, an MBA, an MS, and a Ph.D.

Firm Name

Famous for his Dr. Seuss children's books, Theodor Geisel  also created a robust body of surrealist art. A pseudonym to a pseudonym, Dr. Seuss signed his work Green Cat with Lights (seen above) as “Stroogo Von M.” His wife intimated that he used this second pseudonym in order to observe unbiased reactions from his guests as they viewed the piece.  Strooga, a feminized version of Stroogo, understands that objectivity is in the eye of the beholder.

Beliefs

• Economic returns cannot be measured solely by investment returns.

• Sustainable pensions require sustainable investing.

• Facts can be framed.